First things first though – What is a Funnel? In one short sentence, a funnel is the set of steps a visitor/prospect/client needs to go through before they can reach the conversion, in other words they buy something from you.
To make it absolutely clear for those just starting out and reading this, lets take Amazon as an example. Think about the Amazon purchase funnel. There are a few steps a visitor has to go through before they can purchase a product. Very simplistically this is how it looks:
- They visit Amazon.com.
- They view a product/s.
- They add a product to the shopping cart.
- They buy the product.
The steps someone takes to buy a product is called a funnel because at the beginning of the process, there are a lot of people who take that first step, they are the traffic at the top of the funnel as seen in the image below. They have been attracted by an advert they have seen called a Lead Capture Page (LCP), which if the person wants to take advantage of what is advertised they need to enter their email address on the image for the advert, such people who enter their email address are then known as ‘Leads’.
Then, as the people continue along and take the next step they are shown the opportunity/product or programme that is being offered, some of them drop out, some stay on the email list but don’t purchase, for such people we then have the opportunity to connect with them via follow-up emails which either expand the virtues the opportunity/product or programme offers or we can introduce them to other products. The most important thing now though, going forward, is to remain connected to them and this is done via the follow-up emails, you can see by the time we reach this part of the funnel its smaller, meaning lots of people have now opted out of your funnel.
My explanation above also explains why the funnel starts off wide at the top and ends up being quite narrow at the bottom where the sales take place. Many people, the traffic, don’t purchase or take any further interest in our business funnel at all. The size of the crowd thins or narrows.
Moving on now….have you been struggling trying to generate LEADS for your online business with an intent to attract women and men who are awake and understand what it is to live from integrity and honesty, supported by emotional intelligence?
Well if you’re like how I was and are having a hard time finding other like-minded entrepreneurs, who have the same drive and passion that YOU do for building their own business then read on…..
The profession of Network/Affiliate Marketing has come a long way in the last couple of years and has overcome the stigma of being a “scam” or “pyramid scheme” to quite a large degree. At Profit Platform we too have worked hard to overcome this stigma, and are very proud of our success and of this profession. All of us involved were attracted to our mentors through their heart based approach to business. We are people who know we are here to serve others and be influencers in this massive business opportunity.
But it can still be difficult to build and connect with a good, solid reliable source of successful entrepreneurs; especially when you’re just starting out, or you are a seasoned marketer but using out-dated methods of connecting that fall far short of the paradigm we are moving into.
There have been major changes in the way we market. Particularly over the past few years, with online advances and all of the nuances, notwithstanding the different rules and restrictions that Facebook and other social media sites place on marketing and advertisers. And of course, there are compliance and privacy laws that we all must be aware of and adhere strictly to.
That’s where the Profit Platform Wealth Building System with its highly advanced marketing funnels that allow you to zero in on the specific target market for your programme, product or service comes in.
Over at Profit Platform we provide you with all of the training and tools you need to keep your social marketing out there in front of your target audience, without having to worry about learning all of the technical, behind-the-scenes stuff, or learn the complicated nuances and rules that will slow you down. Take a peek at what we build and offer to you and for you:
I encourage you to check out the Live Demo when you can – just click this link and follow the process and enter into the world of my marketing funnel!!
Much love and big success to you all of you reading this,